Identity project for madrid abierto



451 is a group project produced by people working in different fields: music, graphic design, cinema, etc...

For some years, Aitor Méndez and Fernando Cienfuegos have been searching for new graphic languages which aspire to be a reflexion of contemporary thought systems.

For MADRID ABIERTO they have broken away from the classic idea of the stable, unchangeable logo in an attempt to evoke a certain atmosphere by relating the elements of identity in a different way in each case, and according to the expression desired at a given moment.